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This site states the following, "Rubicon, a small river in northern Italy, became the site of one of ancient historys most pivotal events." We noticed that the web site also said " When Caesar, leading his Gallic legion, crossed it in 49 BC - in open defiance of existing tradition and law - he took a decisive and irrevocable personal and political step, and marked the point of no return for himself and his country." It also stated " We all have our own private Rubicons, dont we? Critical, often life changing decisions or commitments to make." The header had executive coaching new york city as the highest ranking keyword. It was followed by rosemarie fiorilli and rubicon advisory group which isn't as ranked as highly as executive coaching new york city.